This is a hard post because I have two brands that I follow closely; Apple and Starbucks. I’m loyal to these brands because their customer service is exceptional, their products are of the highest quality, and they both heavily utilize customer feedback. Also, when you walk into an Apple or Starbucks retail store, you get a feeling of cleanliness. I’m not saying every store is clean; what I mean is that the design of the interiors is modern and airy with a lot of hard surfaces made from natural resources like glass, steel, wood, and stone. Both companies also employ environmentally-friendly business practices and in the case of Starbucks, provide vegan-friendly and healthy options.
Currently, I follow the Starbucks brand through various forms of electronic media including Facebook, Twitter, Instagram, LinkedIn, the Starbucks App, text messages, email newsletters and through visiting their website. Most important on that list is text messages, email newsletters, and the Starbucks App. Those three forms of communication help me to stay current with the Starbucks brand. The most relevant information for me is star challenges, special drink offers, new drinks or new drink combinations, and social or environmental causes. I would personally like to see more seasonal drinks become vegan-friendly and the prices of alternative milk options lowered.
So, for me to follow your company you need to produce excellent products, provide top-notch customer service, have sleek modern designs, employ environmentally-friendly practices, and provide healthy vegan-friendly options.